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Google Analytics - getting started

Google Analytics is a tool to help measure the effectiveness of Search Engine Optimization efforts. This tool helps you 'mine' the wealth of information that is tracked and stored regarding visits to your website. A major reason to use this tool is to answer the question "Have the changes I made to my site changed the number of vistors as I hoped?"

There is lot of information available using this tool. The best way to understand this tool is to explore on your own. Just about any where you click on the various reports will give you additional data points to review. We will look at some very basic things.

To get started you will need a Google Analytics account. This requires a gmail account name. If you don't have one go to google.com, select the gmail option, then select create a new account. Forward the gmail account you wish to use for Google Analytics to your Implementation Manager (IM) who will then forward this and the URL for your site to our team member who creates these accounts. You will be notified when your account is ready to view. When you login to your Google Analytics account if you have access to more than one site, select the site you wish to view statistics for.

The 'Audience Overview' is a common starting point. To get here click the 'Audience' tab on the left column of the page, then click the 'Overview' option in the expanded list below. You can select the time period for the data points. There is also a chart displaying visit statistics for different browser languages used. There are many other options to explore by hovering over an item and seeing if you can click on it.

A report of browsers used to visit the site can viewed by selecting 'Audience'>'Technology'>'Browser & OS' from the menu in the first column.

Selecting 'Content'>'In Page Analysis' provides information about where visitors clicked on a page.

Clicking the 'Help' tab on the menu column will display help topics for the page.

Then selecting a topic will display help details about that topic.

Again, the best way to understand this tool is to explore on your own. Just about any where you click on the various reports will give you additional data points to review.